Sales and Marketing Manager Salary

Average Sales and Marketing Manager Base Salary in the United States

Average Base Salary

$144,449 Per Year

Salary Range: $80,552 to $245,907

Sales and Marketing Manager Salary

$80,552

10%

$99,579

25% 

$ 144,449

AVERAGE

$196,176

75%  

$245,907

90%  

How Much Does a Sales and Marketing Manager Make Per Year in the United States?

The national average salary for a  Sales and Marketing Manager is $144,449 per year in the United States. It can vary depending on the employer and the skills required for that position, but generally, it will be about $144,449 or more annually for a gross salary. Taxes impact salaries, so to get the net salary we’ve crunched the data and gotten the tax information on what the take-home pay would be after the effective income tax rates. 

Technology Used

Microsoft Excel – Spreadsheet software

Microsoft PowerPoint – Presentation software

SAP business and customer relations management software – Enterprise resource planning ERP software

Microsoft Project – Project management software

Database software – Data base user interface and query software

Adobe Systems Adobe Acrobat – Document management software

Microsoft SharePoint – Cloud-based data access and sharing software

Adobe Systems Adobe Photoshop – Graphics or photo imaging software

Knowledge and Expertise

Sales and Marketing

Administration and Management

Customer and Personal Service

Communications and Media

Computers and Electronics

Mathematics

Soft Skills

Reading Comprehension

Active Listening

Speaking

Critical Thinking

Active Learning

Social Perceptiveness

What is the salary range of a Sales and Marketing Manager?

Sales and Marketing Manager salaries vary depending on the company you work for, your experience level, industry, education, and years of experience. The average annual salary is around $144,449 but a Sales and Marketing Manager can earn a base salary anywhere from $80,552 to $245,907 per year with some companies paying more than others.

Pay ranges on average for a Sales and Marketing Manager job title only vary a good amount, which may mean that there are many opportunities to earn more income in the future regardless of the employers or your location, industry, and experience.

A salary range that varies also means there is ability to move up within the company, as there may be as many opportunities for advancement or to change your job title. This opportunity for  advancement can help with can increase their job satisfaction and motivation.

What are the Highest Salaries for a Sales and Marketing Manager?

The highest Sales and Marketing Manager salaries in the top 10% earn more than $245,907 per year. The salary range for the top 75% – 90% is between and $196,176 and $245,907 annually.

This salary data and salary estimates come from our Average Pay’s salary database of carefully collected and detailed information about pay across many industries and categories, along with different types of labor data.

What are the Lowest Salaries for a Sales and Marketing Manager?

The lowest Sales and Marketing Manager salaries are in the bottom 10% of earners who make less than $80,552 per year. The salary range for the lowest 10% – 25% is between $80,552 and $99,579 annually.   

This salary data and salary estimates come from our Average Pay’s salary database of carefully collected and detailed information about pay across many industries and categories, along with different types of labor data.

What is a Good Salary for a Sales and Marketing Manager?

If we only look at the data for Sales and Marketing Manager salaries and we don’t compare it to any other jobs, a good salary for a Sales and Marketing Manager job would be over $144,449 per year. This is the average salary for this position in the United States. An excellent pay for a Sales and Marketing Manager would be anything over the top 75%, which is $196,176 annually.

How Can I Increase My Salary as a Sales and Marketing Manager?

There are a few ways you can increase your average salary for a profession as a Sales and Marketing Manager. One way is to get promoted to a higher level and take on more duties within your employer. Another way is to gain more experience and skills in your career. You can also try negotiating higher compensation next performance review, when you are up for renewal or starting a new contract with a business.

Finally, you can look for a new job at a different employer that pays more. One thing not to overlook is companies often give their employees incentives and benefits outside of salaries. The total compensation, like healthcare, paid vacation days, 401k matches, bonuses, overtime, professional development, a career path in the company, and other benefits, need to be considered, which can add up to a lot more money than just a salary increase.

What are the Top Paying Industries for a Sales and Marketing Manager?

The top paying industries for a Sales and Marketing Manager job vary depending on the position’s specific responsibilities, employers, and qualifications. However, some common reported high-paying industries for include the following:

  • Professional, Scientific, and Technical Services
  • Management of Companies and Enterprises
  • Information
  • Finance and Insurance
  • Manufacturing
  • Finance and Insurance

Does a Sales and Marketing Manager Have a Good Quality of Life?

Based on an average 2-bedroom apartment rental price, a Sales and Marketing Manager would pay 15.63% of their monthly take-home pay towards rent. That’s $1,310 per month or $15,720 yearly for a two-bedroom apartment.

The rent is less than 30% of the monthly take-home pay for an Sales and Marketing Manager, which can helps lessen a financial burden and impact their quality of life.

This is because a high rent-to-income ratio would leave less money each month for other expenses, such as food, transportation, recreation, and activities. It can lead to financial stress, impacting overall job satisfaction and motivation.

Considering the cost of living in a city when considering whether to accept a job offer is essential. If the cost of living is too high, it might not be worth it, even if the salary is good.

Does a Sales and Marketing Manager make good money?

 In general, a Sales and Marketing Manager can make a good salary. The national average salary is $52,632 annually which is less than the average Sales and Marketing Manager salary, meaning most earn a livable wage. According to data and labor statistics from the Bureau of Labor Statistics, the average Sales and Marketing Manager pay is above the median salary.

However, salaries can vary depending on the company you work for, what you are responsible for, education, college degree, work experience, job market, and your experience level. The highest-paid can earn upwards of 245,907 per year, while the lowest-paid income is less than 80,552 annually.

If you want to maximize your earnings as a Sales and Marketing Manager, take on more responsibility, and gain more experience in related skills. Also, build interpersonal skills and strong leadership skills, get a certification in your field and then negotiate for a higher salary next performance review, when you are up for renewal or starting a new contract with a business.

The best thing you can do is develop yourself and gain knowledge. Many courses, additional training, and professional development opportunities in your area can help increase your skills and development in your job or related field.

You can also get your resume reviewed and look for a new employer that will hire and pay more or look for a career change that is hiring and may interest you more.

Salaries are also relative to the cost of living in different parts of the country. For example, the compensation for a Sales and Marketing Manager will need to be higher if it is in or closer to larger cities like New York City or some states like California. The increase in pay in these areas is because of the higher than average cost of living and more interested applicants for employment versus someone living in a small town. With the cost of housing increasing and medical care premium costs, it is essential to ensure you are getting paid what you are worth.

How do I know I’m being paid fairly as a Sales and Marketing Manager?

The easiest way is to see how close your current salary is to the average pay for your position in your state and city. If your income is below the estimated average wage in your area, you can try to negotiate for a raise.

You can use our research and tools to discover the average salary for a Sales and Marketing Manager in your city or region to see if you are being compensated fairly. You may also compare your income to similar jobs and careers to determine whether you are underpaid or overpaid. Lastly, you can set up job alerts to see how the job market trends.

A few other ways you can research whether you’re being paid fairly as a Sales and Marketing Manager is to do a job search to look at job postings for similar positions and see the estimate for the listed salary range. You can also talk to people in your network who have similar jobs and ask them what they earn. Finally, you can try negotiating a higher pay when you are up for renewal, having a performance evaluation, or starting a new contract.

What Factors Determine the Salary of a Sales and Marketing Manager?

The money a Sales and Marketing Manager can make each year greatly depends on a few components that determine an average base salary.

The company you work for is one of the main factors that affect how much a Sales and Marketing Manager earns.

The compensation will also depend on the location, as some states and cities have a higher cost of living than others. Other factors that affect compensation are the number of hours worked, company size, job type, level of experience in your career, and location.